Q: How often do you introduce new products?

A: As the seasons change, so do our products. Don't be fooled into thinking that means just four times a year. We buy direct from the growers, so have access to the freshest cut flowers available ¬- and our inspired florists love coming up with new combinations of colours and styles. Check our new products page every couple of weeks, and you're sure to find something beautiful you haven't seen before.

Q: Do you follow the latest floral trends?

A: Follow them? You've got to be joking! We'd far rather set them. Our florists are fashionistas extraordinaire, and find inspiration in everything from period films to catwalk show colours. We've noticed quite a few copycat creations on other florists' websites, but the quality of our fresh-cut flowers makes it easy to tell a Serenata knock-off from a Serenata knock-out!

Florist Tips

Cloudy or yellow water is a sure sign that bacteria are loitering in your vase. Change the water as soon as this happens to prevent stems from clogging up and shortening the vase life of your flowers. Use warm water and snip off the ends of the stems before returning your arrangement to the vase.