Doing our part at Serenata Flowers

At Serenata Flowers, we are deeply committed to minimising our environmental footprint and taking proactive steps to reduce plastic waste. We recognise that plastic pollution is a pressing global issue, and as a brand that values creativity, community, and care, we are dedicated to finding sustainable solutions.

To tackle this challenge, we have implemented significant changes in our packaging practices. We are on the path to completely eliminating plastic from our packaging materials and transitioned to using 100% recyclable cardboard. This eco-friendly alternative ensures that your flowers arrive in pristine condition while reducing the impact on the environment.

By choosing recyclable cardboard, we contribute to the circular economy by promoting the reuse and recycling of materials. This approach aligns with our values, as we strive to create beautiful floral arrangements that have a positive impact on both the recipient and the planet.

As a responsible member of the flower industry, Serenata Flowers recognises the urgent need to reduce emissions and combat climate change. We are dedicated to working closely with our delivery and logistics partners to implement sustainable practices that minimise our carbon footprint.

Through collaborations with our delivery and logistics partners, we continuously explore innovative solutions to reduce emissions in transportation. This includes optimising routes, utilising fuel-efficient vehicles, and exploring alternative fuels and technologies. By leveraging the expertise of our partners, we strive to improve the efficiency of our supply chain and reduce greenhouse gas emissions.

In addition to our efforts in transportation, we are committed to sourcing flowers from trusted suppliers who share our environmental values. We actively seek partnerships with flower farms that prioritise sustainable farming practices, such as energy-efficient greenhouse operations, water conservation, and responsible pesticide use. By supporting these eco-conscious growers, we promote a more sustainable flower industry overall.

At Serenata Flowers, we believe in the power of flowers to bring joy and make a positive impact on communities. That's why we have established strong partnerships with organisations that have flower farms in East Africa, specifically Kenya and Ethiopia, to support local communities and contribute to their development.

Through these partnerships, we prioritise ethical and sustainable practices that not only benefit our customers but also empower the people who work tirelessly to cultivate these beautiful blooms. By providing fair wages, safe working conditions, and access to education and healthcare, we strive to uplift the lives of our partners and their communities.

We are proud to be a part of initiatives that support educational programmes, vocational training, and healthcare services in the regions where our flowers are grown. By partnering with organisations that invest in the well-being and growth of these communities, we foster a sense of belonging and create a positive ripple effect that extends beyond the purchase of a bouquet.